PROFESSIONAL DEVELOPMENT AND RECOGNITION YTEC fosters ongoing professionalism, recognition and lifelong learning through: Development and implementation of Nationally recognized Occupational Standards and Certification Promotion of a professional image of the industry, through career awareness programs and public awareness campaigns for recognition of tourism professionals Marketing to encourage industry and government to include human resource capabilities as an important component in a product package TOURISM EDUCATION AND TRAINING YTEC is the coordinating body for development of training and other human resource development initiatives through: Needs assessment Coordinating the implementation of training programs, thus eliminating duplication of development throughout the territory Developing new programs, based on industry needs, in cooperation with our partners Working closely with the Canadian Tourism Human Resource Council to access programs that have been developed in other regions YTEC's mandate is "to foster industry led development of a professional tourism workforce through education and training". top