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Parks Canada's National Historical Sites Embrace Heritage Interpreter Professional Certification

There is a growing trend among Heritage Interpreters at Parks Canada's National Historical Sites to become Professionally Certified. Developed by Heritage Interpretation specialists through the Canadian Tourism Human Resource Council (CTHRC), Professional Certification recognizes employee performance and their knowledge of National Occupation Standards. Benefits to employees include greater work satisfaction, increased advancement opportunities, increased mobility with credentials recognized by the Canadian tourism industry, and greater job security. Benefits to employers include improved customer service, reduced employee turnover, and a knowledgeable, nationally recognized, professional staff.

Parks Canada is a strong supporter of Professional Certification. "It's critical for organizations like ours to find efficient ways to develop the professional potential of our staff. In the case of these professional standards we know that they came from Heritage Interpreters themselves, and that they were extensively vetted before achieving their status as a national standard. We believe in them to the point that we just purchased occupational standards, workbooks and the trainer's guides for each national park and national historic site to encourage more staff to become Professionally Certified," says Jack Ricou, Manager, Interpretation and Outreach Education, Parks Canada National Office.

Many managers and supervisors of Heritage Interpreters at National Historical Sites see the return on investment from having Professionally Certified staff. Millie Spence is a manager at Parks Canada's Port au Choix National Historic Site in northwestern Newfoundland. This site offers people a rare glimpse into human history, through the perfectly preserved artifacts of four ancient cultures, spanning an incredible 5500 years of continuous habitation - a lot of history for tourists to grasp in a brief tour bus stop. When Ms. Spence learned about the CTHRC Heritage Interpretation Professional Certification offered by Hospitality Newfoundland and Labrador it seemed like the perfect option for her interpretation staff. "The program covers a whole range of skills our interpreters require," she explains. "It offers a broad general overview of the field and teaches interpreters the specific techniques they need to capture the interest of different audiences."

Irwin Wilson, a Heritage Presentation Specialist at Batoche National Historic Site, a former Métis village located on the banks of the South Saskatchewan River has three Professionally Certified Heritage Interpreters on staff and plans to have six more interpreters become Professionally Certified by August 2002. Mr. Wilson has long been a supporter of this nationally recognized credential. "It's important for the staff to be recognized for their performance and skills, and in turn, visitors to Batoche are assured an interaction with a knowledgeable and highly credible professional. Our Professionally Certified interpreters have experience ranging from 2 to 16 years."

Tracey Verishine, is a Heritage Presentation Specialist at Parks Canada's Fort Battleford National Historic Site in Saskatchewan. The site showcases the role of the North West Mounted Police in the Canadian west. Ms. Verishine achieved her Heritage Interpreter Professional Certification because she feels it's important to stay "current" and wanted to set an example for her staff. Tracey encourages her interpreters to become certified and would like to see Heritage Interpretation more widely recognized as a "profession".

For further information on Heritage Interpreter Professional Certification call YTEC at 867-667-4733.

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